SYORRomaMilanoAnconaLecce
+39 06 4567 8910
§ 01 — About
Four names · Thirty years · A thousand projects

From managers to consultants. Thirty years of practices run as businesses.

Arianto was founded in 1993 as Italy's first Healthcare Management & Marketing firm. Today it is a network of 24,000 doctors, a thousand projects delivered, a chair and a Post Graduate. SYOR is how we work with the practices that choose to be followed.

§ 02 — History
Six milestones · Thirty years

From a chair to a network.

1993

Healthcare Management in Dentistry is born.

Prof. A. Pelliccia founds Italy's first chair in Healthcare Management & Marketing at Università Cattolica. The first cohorts of dentist-entrepreneurs.

2000

Arianto is founded.

Prof. A. Pelliccia founds the publishing house and healthcare-management consultancy — today a network of more than 24,000 doctors.

2015

San Raffaele University.

The Postgraduate in Dental Management begins. Prof. A. Pelliccia is its Coordinator; Facincani and Vignoli among the faculty. The master's →

2020

IULM University — Communication and Neuroscience.

Market psychology and neuroscience applied to running the practice.

2026

Master's at Università Cattolica del Sacro Cuore.

Strategic development and management of the dental market: a programme in training and leadership. Prof. A. Pelliccia is its academic coordinator. The master's →

2026

SYOR is born.

Strategy and Organisation. Our way of working: the films, the courses, the consultancy and the questions, in one place. SYOR grows out of Arianto.

§ 03 — Profile I
Arianto founder · SYOR Coordinator
Prof. Antonio PellicciaPortrait · Rome

Prof. Antonio
Pelliccia.

Economist · Management Consultant · Business strategy

In 1993 Antonio Pelliccia brought Healthcare Management to Italy: an economist and management consultant for corporate strategy and human-resource management, he served eleven years as Economist at the Government Commissariat for Lombardy, under the Presidency of the Council of Ministers.

He founded Arianto S.r.l. (arianto.it), a healthcare-management consultancy and publisher with a database of over 24,000 doctors. Since 2015 he has been Lecturer and Coordinator of the Postgraduate in Dental Management at Vita-Salute San Raffaele University in Milan, and Coordinator of the second-level Master in Business Economics at the Catholic University — Gemelli, Rome.

A member of the AMA (American Marketing Association) international Academy, he is the author of six books on Healthcare Management and over 350 articles, with more than 650 courses and congresses in Italy and abroad.

Master's programmes
Vita-Salute San Raffaele Cattolica del Sacro Cuore
Doctor network
24,000+
Publications
6 books · 350+ articles
Courses & congresses
650+
Read his letter →
I brought Healthcare Management to Italy because an excellent clinician can still run a practice that does not hold. Clinical work and business are two trades: both have to be learned.
— Prof. A. Pelliccia, Arianto founder and SYOR Coordinator
§ 04 — Profile II
Manager · Consultant · Management Control
Dott. Andrea FacincaniPortrait · Milan

Dott. Andrea
Facincani.

Manager · Senior Consultant · MBA SDA Bocconi · San Raffaele Lecturer

Three decades of management experience, beginning in Fiat Auto (FCA) marketing and continuing for over thirty years in Italian and international retail — Coop Italia, Rewe Group, Conad Italia — up to General Manager.

An expert in management control, organisation and strategy, for over ten years he has been Senior Consultant at Arianto Consulting on efficiency and process-optimisation projects in dental practices. He is the founder of YF Consulting, a consultancy specialised in the development and innovation of business processes.

He teaches Management Control at the Postgraduate in Dental Management at Vita-Salute San Raffaele University in Milan.

Education
MBA · SDA Bocconi
Career
Fiat Auto → Retail → General Manager
At Arianto
10 years
Teaching
Management control Post Graduate Management
Companies are governed by numbers, motivated by people and driven by the market. A dental practice is all of this! Today only a business vision can turn the management of risks and opportunities into economic success.
— Dr. Andrea Facincani, Senior Consultant and Lecturer at San Raffaele
§ 05 — Profile III
Chartered Accountant · Statutory Auditor · Lecturer at San Raffaele
Dott. Loris VignoliPortrait · Ancona

Dott. Loris
Vignoli.

Chartered Accountant · Statutory & Sustainability Auditor · Corporate & Tax Advisor · Lecturer at San Raffaele

A Chartered Accountant registered with the ODCEC of Ancona, Statutory and Sustainability Auditor in the Ministry of Economy and Finance register, and court-appointed expert at the Court of Ancona. Three decades in the field across Corporate Finance & M&A, governance and control, compliance and taxation.

A Standing Member of Boards of Statutory Auditors since 1999 in foundations, cooperatives, consortia and companies. He handles valuations of firms, professional practices and business units, and leads accounting and tax due diligence for extraordinary transactions.

In 2010 he received the 1st "Bilanci di Marca" prize for the best financial statement among limited companies, awarded by the Universities of the Marche region. He lectures at the San Raffaele Postgraduate in Dental Management and collaborates with Arianto Consulting.

Registered with
ODCEC Ancona · MEF
Speciality
Corporate Finance & M&A
Award
Bilanci di Marca prize, 2010
Teaching
Corporate strategy and governance Post Graduate Management
My daily commitment is to reconcile the rigour of numbers with a strategic vision of the future: turning regulatory complexity into an opportunity for safe, sustainable and lasting growth.
— Dr. Loris Vignoli, Chartered Accountant & Statutory Auditor
§ 06 — Profile IV
Attorney · Legal assistance · Lecce Bar
Avv. Francesco LongoPortrait · Lecce

Avv. Francesco
Longo.

Attorney · Civil and employment law · Legal counsel to professionals and healthcare practices

An attorney registered with the Lecce Bar. Civil law, employment law and legal counsel to professionals and companies, with particular experience in the issues that come with running a healthcare or professional practice.

He assists doctors, dentists and healthcare professionals with the legal side of starting and growing a practice: opening and organising practices and facilities, relations with associates and employees, contracts, relations with patients and suppliers, professional risk management.

His approach is built on preventing legal risk: standing beside professionals and business owners in the decisions that shape how their activity is organised and run, including negotiation and the out-of-court handling of disputes.

Registered with
Lecce Bar
Practice areas
Civil · Employment · Medical liability
Education
Law · Perugia, 2019
Master
Crisis manager IPSOA 2025
In a practice, the law is for before, not after. My work is to stand beside the person deciding: a contract written well is a dispute that never arises.
— Francesco Longo, Attorney, Lecce Bar
Let's work together

Joining is the first step. Having your numbers read is the second.

Membership opens a direct line to the founders: the films in full, the texts, the questions. The preliminary analysis opens a project.